Meaningful relationships with your customers

Great business software is a transformational tool that can mean the difference between disrupting a market and owning it. We want to empower you to create lasting and meaningful relationships with your customers – relationships that start long before they buy something and ensure you become their go-to supplier and partner in digital transformation.

Our products can help customers enjoy a consistent and personalized experience across every channel and on every device. It doesn’t matter where they are in their journey: with SAP C/4HANA, you can leverage real-time customer and industry data to make sure their experience is always personal and relevant to that particular moment.

Three priorities to change the way you do business

Deliver great experiences

Our solutions help companies drive relevant, contextual experiences across all customer touchpoints and channels – in real-time. This means you can use customer context to personalize each interaction and deliver consistent, great experiences.

Simplify your front office

When it comes to the systems you use to run your business, simpler is better. With a comprehensive approach to customer engagement and commerce, our products unlock opportunities to optimize both business and customer experiences, while reducing costs, time and complexity.

Transform and be agile

From adding new channels to evolving business models to entering new markets, we give you the tools you need to experiment and respond quickly to changing market conditions, so you can be competitive.


Experience the fourth generation of CRM. Built for emerging business models, SAP C/4HANA brings together customer data, machine learning and microservices technology to power real-time customer experiences across sales, service, marketing, and commerce and beyond.


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